Best FMCG Sales Team '24

Welcome back to Kirana Club Insider!

In the heart of the FMCG industry, where brands and retailers connect, there's an unsung hero: the dedicated sales team. These individuals are the human connection, the bridge that links manufacturers to the millions of kiranas across India.

Their tireless efforts, day in and day out, ensure that products reach every corner of the nation. It's their expertise, their relationships, and their unwavering commitment that drives the industry forward.

To recognize and celebrate their invaluable contributions, we're thrilled to present the much-anticipated results of our latest report: Top FMCG Sales Teams of 2024.

Last year, we delved deep into the minds of retailers to uncover their perceptions of the best FMCG sales teams. The industry took notice, and we’re excited to build on that momentum.

This year, we surveyed over 21,000 retailers across India to get a comprehensive view of the FMCG landscape. We focused on 20 top brands, analyzing their performance across seven key metrics encompassing sales, service and support. The results are fascinating, revealing both national trends and regional nuances.

WHO EMERGED AS THE TOP PERFORMER? Find out below 👇

Don't forget to view the detailed report where you can see metric-wise rankings. View here

Let’s celebrate the tireless efforts of FMCG sales teams, the true backbone of the industry.