Kirana Club 2023 Rewind and the Road Ahead


Hello there! 👋

Happy New Year! As 2024 begins, we want to thank you for being a part of our journey. Last year, our community of over 18 lakh Kirana retailers saw explosive growth, unlocking unforeseen potential that was just a dream twelve months ago.

In this edition of KC Insider, we wanted to share our incredible journey in 2023, along with a glimpse into our ambitious plans for 2024.

7 Million Retailer Connections
were formed at Kirana Club in 2023

25 Million Times
Retailers used the Kirana Club App

20x Growth
in Monthly Engagement

KGCs* reached 50,000 a month!

Wondering what’s KGC*? It’s a playful acronym for Kirana Generated Content 😛 

A Retailer from Maharashtra Posted

2113 times

That’s 6 posts a day 😮 


Have a question for retailers?

Drop us a line at [email protected] or reply to this email with your question. We’ll choose one question and share it’s insights in the next edition!

Parle stole the spotlight as Retailers’ Top Choice!

Over 15 Industry Giants joined the Kirana Revolution in 2023

A partner brand got interest from 10,000 retailers in the first 24 hours for their NPD!

Kirana Club got the Media Talking ;)

We also made it to the front page of the ET print 🗞️

Hosted India’s Largest Kirana Event with participation from 100K Retailers!

Lookout for the bigger and better IKL season 2 coming out this year on the KC App :)

Retailers on KC Shared Moments Beyond the Digital Realm

What a ride 2023 was! Insane growth, Kirana and brand love pouring in. But it’s just the beginning!

In 2024, we’re aiming for 10x growth and getting Kirana Club to every corner of India. Not just numbers - we’re brewing some revolutionary offerings to empower both Kiranas & FMCGs that can transform general trade!

Stay tuned for exciting updates! 🚀

Founder, Kirana Club