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How Did This FMCG Brand Leverage WhatsApp to Reach 70L Customers?
Anshul Gupta
September 26, 2024
Hey there! 👋
Welcome back to another edition of Kirana Club Insider, your go-to source for insights from the heart of India's retail landscape.
If you're new here, let's get you up to speed. Founded with the mission of empowering kiranas to thrive, Kirana Club has become India's largest platform connecting retailers with leading FMCG brands.
In previous editions, we've talked more about retailers and primarily focused on insights from them. This time, we're highlighting how Kirana Club has empowered FMCG brands to achieve remarkable growth.
Discover how established brands like Coca-Cola, Goodknight, and emerging brands like Jabsons, and Too Yumm! have used Kirana Club to spread the message about new products, increase awareness, and connect directly with their targeted retailer base. We'll delve into the innovative campaigns, targeted promotions, and data-driven strategies that have fueled the success.
A special treat awaits FMCG brands at the end of this newsletter. Get ready!
Leading Confectionery Brand x Kirana Club
Driving Rakhi Sales with Kirana Club
A forward-thinking confectionery brand recognized the need for a swift and impactful strategy to boost sales of their popular Rakhi gifting portfolio. Traditional offline methods would have been time-consuming and resource-intensive. By partnering with Kirana Club, the brand tapped into a digital solution that was not only faster but also more efficient.
Leveraging our platform, the brand was able to reach and engage with thousands of retailers in a matter of days.
The Strategy:
We executed a multi-pronged strategy across Kirana Club, WhatsApp, and Meta to increase both sell-in and sell-out in targeted regions. The initiative had two key components.
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WhatsApp Outreach: Recognizing the power of personal connections, we created brand-special exclusive WhatsApp status designs for retailers. These custom designs, featuring shop names and brand elements, were widely shared, reaching an estimated 70 lakh customers. This digital word-of-mouth campaign proved to be highly effective, driving sales and building brand loyalty.
The Results:
This turned out to be a resounding success, with hundreds of retailers organically sharing posts about the brand on Kirana Club App. Key metrics include:
Organic Content: Increased organic content on the brand by 70%.
Engagement: Generated 8.5x more comments on the brand
Reach: Reached lakhs of retailers in the targeted regions through Kirana Club and WhatsApp.
By leveraging Kirana Club's digital platform, the brand was able to quickly and effectively increase sales and visibility during the peak Raksha Bandhan season.
Breaking News 📢 Follower Count on Kirana Club is the New Cool!
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With 30+ years of experience running his own store, Harish Ji has become a trusted source of advice for retailers across India. His content has garnered millions of views and attracted partnerships with major brands like Coca-Cola, Mondelez, and Godrej. |
Harish Ji’s Top Videos
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Leading Oil Brand x Kirana Club
Multi-Faceted Problem Solving for a Leading Oil Brand
A leading oil brand approached Kirana Club to address several challenges associated with their diverse SKU portfolio. The brand had specific SKUs targeted at different regions, including Maharashtra, Madhya Pradesh, Chhattisgarh, Uttar Pradesh, Bihar, and Rajasthan.
Key Challenges:
Establishing Superior Quality: The brand needed to differentiate itself from regional brands by highlighting the superior quality of its products.
Building Brand Reputation: The brand aimed to establish itself as the number one choice in its target regions, competing with well-established local players.
Educating Retailers: A new SKU required extensive education to ensure retailers understood its unique benefits and features.
Kirana Club's Solution:
To address these challenges, the brand partnered with Kirana Club for a three-pronged approach:
Influencer Marketing: We leveraged our network of influential retailers to spread awareness about the brand, its products and their USP. Kiranas trust the recommendations of their peers, making this a highly effective strategy.
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Display Contest: A display contest incentivized retailers to prominently showcase the brand's products in their shops. This increased visibility and generated additional sales.
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Results:
By working together, the brand and Kirana Club successfully addressed their challenges and achieved significant results. The brand's reputation as a quality leader was also strengthened.
Could be us this Diwali if you write to [email protected]
Are you an FMCG brand looking to make a lasting impact? Partner with Kirana Club today and discover the transformative power of grassroots marketing! Write to us at [email protected]
Leading Daily-Use Brand x Kirana Club
Transforming FMCG Decision Making with Kirana Club
A leading FMCG brand faced a challenge: gathering in-depth insights about their brand as well as the category from a diverse panel of retailers and wholesalers across India. Traditional methods, such as hiring agencies, were time-consuming, expensive, and often limited in scope.
By partnering with Kirana Club, the brand was able to revolutionize their decision-making process. Our platform enabled them to conduct targeted surveys and gather immediate feedback from a dedicated panel of retailers and wholesalers specially tailored to suite their needs.
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Key Benefits:
Accelerated Decision Making: Instead of four times a quarter, the brand can now potentially make informed decisions every four weeks. This agility has been allowing them to quickly adapt to market changes and seize opportunities.
Tailored Insights: By analyzing real-time data, the brand could refine their survey questions and gather more targeted insights. This enabled them to make data-driven decisions that resonated with their target audience.
Scalability and Efficiency: Kirana Club's platform offered a scalable and efficient solution compared to traditional market research methods. The brand was able to reach a much larger sample size while reducing costs and time.
Top Brands
Most Popular Brands on Kirana Club
Just a year ago, we started working with FMCG brands to influence retailers at scale. Today, we've built a thriving community of brands and retailers. We've been partnering with top brands like Coca-Cola, Adani Wilmar, Mondelez, Goodknight, and more to connect with retailers across India.
Some brands have been particularly successful in gaining followers on Kirana Club. Here are the top performers:
Looking to create your brand presence on Kirana Club?
As promised, we have a special announcement for FMCG brands. We've launched a powerful new dashboard to get you rolling - create your brand page on the Kirana Club app and own a designated space. This unlocks you to post from your brand handle in the retailer community and reach thousands of retailers in your target audience!
Conclusion
Drive Results and Gain Insights with Kirana Club
The power of a digital community is undeniable.
From launching new products to executing successful trade schemes, we offer scalable solutions that drive results.
Need insights? We've got you covered. Our platform provides valuable data and analytics to help brands understand the pulse of the retail landscape and your brand perception.
Want to learn more? Visit our website to explore how Kirana Club can help your brand achieve its goals. Feel free to write to us at [email protected] for any questions that you might have!
Feedback & Support
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We're always looking for ways to improve Kirana Club Insider. Share your feedback and suggestions you have for future editions! Reach out to us at [email protected]
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