Anshul Gupta

Will Diwali Sales Decrease Due to Month-End Cash Crunch?

Mixed sentiment among Kirana owners ahead of the festive season

How Did This FMCG Brand Leverage WhatsApp to Reach 70L Customers?

It's Kirana vs Quick Commerce in the Land of Sachets

Can Kiranas Compete with Quick Commerce?

Are Regional FMCG brands eating away the market share?

The FMCG Landscape Shifts

Trade Schemes that Drive Sales | Retailers' POV

Read about Trade Schemes, Label Padhega India and more!

Retailers' Verdict on Brands is Out!

How FMCG Brands Rank in Servicing Retail Outlets

Retailers' Expectations from Sales Reps

What are Retailers Stocking this Summer?

Retailer Payments Shake-up | Jan'24

Kirana Club 2023 Rewind and the Road Ahead

2023